As Taylor Swift notches her personal best sixth week at #1 on Billboard’s Hot 100 with “Blank Space,” I can’t help but wonder whether there will be a seventh or an eighth week. “Shake It Off,” while only #1 for four weeks, was in the top two for a solid twelve weeks. Is “Blank Space” destined to be as long-lived?
I have poured through the data released by Billboard in their weekly run-downs of the Hot 100’s top ten to make projections for the four songs most likely to challenge Swift for the top spot over the next two weeks. Billboard guards its chart methodology very closely, but occasionally give us clues. On September 29th, 2013, Billboard revealed that the desired ratio of sales:airplay:streaming was 35-45%:30-40%:20-30% (40%:35%:25%). Unfortunately, Billboard has tweaked its methodology twice since then in order to maintain its desired ratio (because streaming was becoming too prominent), and has likely changed the desired ratio itself to reflect the increasing revenue that is being generated from streaming. So, I am going to run the numbers assuming that streaming is now worth 5% more of the formula at the sole expense of sales (which have been falling upwards of 13%/year) and assuming that the ratio still holds (since streaming still makes up a substantially smaller share of revenue than sales). The points spread should work with a typical hit. Taylor Swift’s “Blank Space” for the week ending December 13th, 2014 is a good candidate, except that she tends to be more sales-heavy than other artists. So, I am using 200,000 track sales as a benchmark rather than 249,000. Now for the math:
Assume: 137m radio = 35%. 12.2m streams = 30%. 200,000 track sales = 35%.
That means that 137m radio/35 = 3.9m radio = 12.2m streams/30 = .407m streams = 200,000 sales/35 = 5714 sales= 1%. Or, 1 sale = .407m streams/5714 = 71.23 streams = 3.9m radio/5714 = 682.53 radio impressions.
Assume: 137m radio = 35%. 12.2m streams = 25%. 200,000 track sales = 40%.
That means that 137m radio/35 = 3.9m radio = 12.2m streams/25 = .488m streams = 200,000 sales/40 = 5000 sales= 1%. Or, 1 sale = .488m streams/5000 = 97.6 streams = 3.9m radio/5000 = 780 radio impressions.
For the actual ratio in use at the time of Miley Cyrus’ Wrecking Ball last fall, assume: 38m radio = 7%. 14.3m streams = 50%. 301,000 sales = 43%. Also, compare stats from “Roar,” by Katy Perry: 159m radio = 31%, 7.3m streams = 26%, 301,000 sales = 43%.
Wrecking Ball: 38m radio/7 = 5.43m radio = 14.3m streams/50 = .286m streams = 301,000 sales/43 = 7000 sales= 1%. Or, 1 sale = .286m streams/7000 = 40.86 streams = 5.43m radio/7000 = 775.71 radio impressions. Roar: 159m radio/31 = 5.13m radio = 7.3m streams/26 = .281m streams = 301,000 sales/43 = 7000 sales= 1%. Or, 1 sale = .281m streams/7000 = 40.14 streams = 5.13m radio/7000 = 732.86 radio impressions. Average of Wrecking Ball and Roar: 1 sale = 40.5 streams = 754.285 radio impressions.
OK, so now we have three possible scorecards. Old ratio: 1 track sold = 40.5 streams = 754.285 radio impressions. New Ratio A: 1 sale = 71.23 streams = 682.53 radio impressions. AND New Ratio B: 1 sale = 97.6 streams = 780 radio impressions.
NOTE: These numbers are somewhat shocking because Billboard equates 1500 streams to 10 track downloads to 1 album sale (150 streams = 1 track sale) for the revamped Billboard 200 chart. Billboard explained settling on 1500 streams=1 album (as opposed to the older standard of 2000:1) in terms of the revenue generated per stream. It appears that Billboard substantially overemphasizes streaming (and perhaps radio) relative to its actual role in generating revenue for the purposes of the Hot 100.
Finally: The Numbers!!!
Next, I poured through all of the old Billboard articles and pulled out all of the numbers relevant to the current top five hits. In parentheses underneath the actual figures, I have notated my personal estimates for future data.
~ Data is extrapolated from a statement like, “218,000, down 18% from last week.”
– Data is not accessible for a week in which other data is accessible.
* #5 on Billboard On Demand songs chart
** Rose to #1 on Billboard On Demand Songs chart (and is still #1)
*** Up 1%
**** Down 1%
^ Weekly performance (probably) temporarily boosted by performance on The Voice season finale, Grammy nomination, and/or performance at Victoria’s Secret special.
Lips Are Movin – Meghan Trainor (Currently #5)
Sales
~51,492
69,000
~107,843
110,000
116,000
152,000
(185,260)
(200,000)
(215,000)
Radio Impressions
–
–
28.6 million
36 million
44 million
50 million
(57.4 million)
(65 million)
(72 million)
Streams
~2.43 million
5.3 million
~6.5 million
7.8 million
8 million
8.6 million
(9.1 million)
(9.6 million)
(10.1 million)
Thinking Out Loud – Ed Sheeran (Currently #4)
Sales
~61,161
137,000^
214,000
(239,260)
(250,000)
(270,000)
Radio Impressions
~19.58 million
28 million^
39 million
(52 million)
(67 million)
(82 million)
Streams
~4.52 million
6.1 million^
7.4 million
(8.7 million)
(9.4 million)
(10.1 million)
Uptown Funk – Mark Ronson, ft. Bruno Mars (Currently #3)
Sales
~100,000
117,000
152,000
170,000
288,000^
(265,000)
(275,000)
(305,000)
Radio Impressions
~20.9 million
28 million
37 million
49 million
63 million^
(80 million)
(95 million)
(112 million)
Streams
~2.49 million
4.4 million
5.2 million
6.2 million
7.9 million^
(9.2 million)
(10 million)
(10.7 million)
Take me to Church – Hozier (Currently #2)
Sales
–
~131,343
176,000
~158,586
157,000
202,000^
244,000^
(230,000)
(230,000)
(225,000)
Radio Impressions
–
~43.7 million
52 million
~60 million
70 million
78 million^
91 million^
(106 million)
(118 million)
(130 million)
Streams
–
~5.79 million
7 million
~7.1 million
8.3 million
9.4 million^
9.8 million^
(10.4 million)
(10.7 million)
(10.7 million)
On Demand (Subset of Streams)
2.6 million*
3.1 million**
3.4 million
3.8 million
3.8 million***
4.5 million
5 million^
5 million^****
(4.8 million)
(4.6 million)
(4.3 million)
Blank Space – Taylor Swift (Currently #1)
Sales
–
–
328,000
302,000
342,000
254,000
249,000
228,000
(212,000)
(199,000)
(182,000)
Radio Impressions
~25.26 million
49 million
70 million
89 million
112 million
131 million
137 million
144 million
(147 million)
(147 million)
(140 million)
Streams
–
–
19.2 million
14.2 million
14.2 million
12 million
12.2 million
11.4 million
(10.8 million)
(10.4 million)
(10 million)
Old ratio: 1 track sold = 40.5 streams = 754.285 radio impressions.
152,000 50 million 8.6 million=>212,346+66,288+152,000=430,634 TSE (Track-Sale Equivalents). #5
(200,000) (65 million) (9.6 million)=>237,037+86,174.32+200,000=523,211 TSE. #5
(215,000) (72 million) (10.1 million)=>249,383+95,455+215,000=559,837 TSE. #5
Thinking Out Loud – Ed Sheeran (Currently #4)
214,000 39 million 7.4 million=>182,716+51,705+214,000=448,420 TSE. #4
(270,000) (82 million) (10.1 million)=>249,383+108,712+270,000=628,095 TSE. #3
Uptown Funk – Mark Ronson, ft. Bruno Mars (Currently #3)
288,000 63 million 7.9 million=>195,062+83,523+288,000=566,585 TSE. #3
(275,000) (95 million) (10 million)=>246,914+125,947+275,000=647,861 TSE. #3
(305,000) (112 million) (10.7 million)=>264,198+148,485+305,000=717,63 TSE. #1
Take me to Church – Hozier (Currently #2)
244,000 91 million 9.8 million=>241,975+120,644+244,000=606,619 TSE. #2
(230,000) (118 million) (10.7 million)=>264,198+156,440+230,000=650,637 TSE. #1
(225,000) (130 million) (10.7 million)=>264,198+172,349+225,000=661,546 TSE. #2
Blank Space – Taylor Swift (Currently #1)
228,000 144 million 11.4 million=>281,481+190,909+228,000=700,391 TSE. #1
(199,000) (147 million) (10.4 million)=>256,790+194,887+199,000=650,677 TSE. #2
(182,000) (140 million) (10 million)=>246,914+185,606+182,000=614,520 TSE. #4
New Ratio A: 1 sale = 71.23 streams = 682.53 radio impressions.
152,000 50 million 8.6 million=>120,736+73,257+152,000=345,992 TSE. #5
(200,000) (65 million) (9.6 million)=>134,775+95,234+200,000=430,009 TSE. #5
(215,000) (72 million) (10.1 million)=>141,794+105,490+215,000=462,284 TSE. #5
Thinking Out Loud – Ed Sheeran (Currently #4)
214,000 39 million 7.4 million=>103,889+57,140+214,000=375,029 TSE. #4
(250,000) (67 million) (9.4 million)=>131,967+98,164+250,000=480,131 TSE. #4
(270,000) (82 million) (10.1 million)=>141,794+120,141+270,000=531,935 TSE. #3
Uptown Funk – Mark Ronson, ft. Bruno Mars (Currently #3)
288,000 63 million 7.9 million=>110,908+92,304+288,000=491,212 TSE. #3
(275,000) (95 million) (10 million)=>140,390+139,188+275,000=554,578 TSE. #1
(305,000) (112 million) (10.7 million)=>150,218+164,095+305,000=619,313 TSE. #1
Take me to Church – Hozier (Currently #2)
244,000 91 million 9.8 million=>137,582+133,327+244,000=514,910 TSE. #2
(230,000) (118 million) (10.7 million)=>150,218+172,886+230,000=553,104 TSE. #3
(225,000) (130 million) (10.7 million)=>150,218+190,468+225,000=565,685 TSE. #2
Blank Space – Taylor Swift (Currently #1)
228,000 144 million 11.4 million=>160,045+210,980+228,000=599,025 TSE. #1
(199,000) (147 million) (10.4 million)=>146,006+215,375+199,000= 560,381 TSE. #2
(182,000) (140 million) (10 million)=>140,390+205,119+182,000=527,509 TSE. #4
New Ratio B: 1 sale = 97.6 streams = 780 radio impressions.
152,000 50 million 8.6 million=>88,115+64,103+152,000=304,217 TSE. #5
(200,000) (65 million) (9.6 million)=>98,361+83,333+200,000=381,694 TSE. #5
(215,000) (72 million) (10.1 million)=>103,484+92,308+215,000=410,791 TSE. #5
Thinking Out Loud – Ed Sheeran (Currently #4)
214,000 39 million 7.4 million=>75,820+50,000+214,000=339,820 TSE. #4
(250,000) (67 million) (9.4 million)=>96,311+85,897+250,000=432,209 TSE. #4
(270,000) (82 million) (10.1 million)=>103,484+105,128+270,000=478,612 TSE. #3
Uptown Funk – Mark Ronson, ft. Bruno Mars (Currently #3)
(275,000) (95 million) (10 million)=>102,459+121,795+275,000=499,254 TSE.#
(305,000) (112 million) (10.7 million)=>109,631+143,590+305,000=558,221 TSE.
Take me to Church – Hozier (Currently #2)
244,000 91 million 9.8 million=>100,410+116,667+244,000=461,077 TSE. #2
(230,000) (118 million) (10.7 million)=>109,631+151,282+230,000=490,913 TSE. #3
(225,000) (130 million) (10.7 million)=>109,631+166,667+225,000=501,298 TSE. #2
Blank Space – Taylor Swift (Currently #1)
228,000 144 million 11.4 million=>116,803+184,615+228,000=529,419 TSE. #1
(199,000) (147 million) (10.4 million)=>106,557+188,462+199,000=494,019 TSE. #2
(182,000) (140 million) (10 million)=>102,459+179,487+182,000=463,946 TSE. #4
Conclusion
So, as we can see, Taylor Swift is very likely to maintain her position next week, and has close to even odds of pulling off an eighth week. However, it would probably take a miracle for her to pull off a ninth week at #1. Rather, she is very likely to drop multiple positions three weeks from now, even assuming that no new hits break into the upper rungs in that time. Short of all of the other songs peaking suddenly, “Blank Space” is not going to come close to the 12 week stay of “Shake It Off” in the Top 2. But does that mean Shake it Off was a bigger hit? Not necessarily. Keep in mind that “Shake it Off” only spent four weeks at #1, while “Blank Space” is project to spend 7-8 weeks at #1. The real difference is the competition. “Shake it Off” and “All About that Base” both peaked at almost exactly the same time and were not in competition with any other songs for months. By contrast, we now have four songs skyrocketing u the chart, each of which could soon challenge “Blank Space” in its own right (including “Lips Are Movin,” on which I might very well have been too harsh in my projection). It is sheer luck both that “Shake it Off” managed 12 weeks in the top two AND that it only managed 4 weeks at #1. You also have to consider that “Blank Space” is a bit handicapped on sales because so many people have already (or plan to) bought the album.” “Blank Space” seems to be peeking around the 149 million radio impressions of “Shake it Off.” The songs were both two of the strongest of the year.
A Few Extra Tidbits
Billboard revamped its scoring system to de-emphasize streaming for the week ending November 22nd 2014. But they also did the same thing at the end of 2013. Lady Gaga debuted at #8 with “Dope” in the week ending 11/9/14 with 8.2 million streams (good for #1 on Streaming Songs), and 31,000 track sales (good for #60 on Digital songs), with virtually no radio airplay. G.U.Y. debuted at #76 with 72% of its chart points due to 2 million US streams.
In forming my projections, I didn’t really take into account the fact that sales are peaking and should drop off substantially two weeks after Christmas. But I see no reason why that should affect any particular artist more than the others. Uptown Funk, which has the most robust sales figures, will probably be affected by the sales drop-off least, which should offset the fact that it has the most to lose.